Tuesday, March 30, 2010

Commonly Creative

I chose to work with the case study: Show Some Color, which was about individuals sharing their ideas and ideals of racial identity.

a. How does the Creative Commons project alter the way we understand ownership and copyright?

This Creative Commons project deals with owning your own input in reality movies. The project incorporates filming individuals discussing their individual lives and perceptions. The individuals involved had to sign off that their input throughout the media event could be released. Show Some Color is also made by independent producers and it deals with their rights as artists and their rights to publish their work.

b.How does this project affect the subject(s) of a work?

This affects future subjects involved in independent films. The Creative Commons license #3 relevant to future works in its dictating the right to share and remix one's own work. One must also attribute the work to specific authors or licensors. Future works of independent films and studies are able to organize and produce works depending on the licensing allowed. Show Some Color is also a local and global publication company and that affects subjects because they are being exposed to the world with their unique ideas.


http://wiki.creativecommons.org/Case_Studies/Show_Some_Color

Tuesday, March 23, 2010

The Gaze...

In the February 2010 of Cosmo, I found two images. One with only one featured individual and another picture with four individuals.


The Loreal advertisement features one woman, and she is definitely aware that she is the subject for the spectator. The woman's gaze is directly focused on the spectator and she does not seem distracted by anything else, even though she is washing her face simultaneously. Her body is not directly facing the spectator, but her gaze is clearly directed at the spectator.


The Calvin Klein Eternity cologne advertisement is my example of an ad with more than one individual. However, the man in the picture is clearly the focus. The man has the most power as well, because he directly is holding the gaze of the spectator. The woman and little boy's gazes in the picture are directed at the man, which causes them to look less important than him. The little girl is slightly looking at the camera, but not directly as the man is. Also, the body language of the ad causes the man to appear more important. He is the only one looking completely passive, while everyone around him is smiling. He also is not performing an action of any sort like the others are. The woman is leaning, the girl is laughing and the little boy is reaching across the man. Also, because everyone is laying around the man, it appears as though he is the center of the ad.



The advertisement with more than one person:


The advertisement with only one person:




Wednesday, March 17, 2010

Appropriation Sensation Journal

Overall definition from Practices of Looking:
Appropriation- taking something for oneself without consent
Cultural appropriation- process of borrowing and changing the meaning of cultural products, slogans, images, or elements of fashion.
- Makes a statement opposing dominant ideology
- Political art
- Fan cultures
Questions:

What is the original intended meaning?
In what way is the image or artifact appropriated?
What is the new meaning intended through the appropriation?

My post:
2/3 pictures that I found are those that I have seen and remember seeing. For some reason, they stuck out in my mind.

1. In a Glamour magazine, celebrities posed as iconic pop and history figures of the past and present. Lindsay Lohan posed as Madonna, Alicia Keys posed as Michelle Obama, etc, but the one picture that caught my eye was Alexis Bledel posing as Rosie the Riveter. The famous Rosie picture was advertised around the time of WWII as a motivator for women to work in factories to help out the soldiers. Some women took over jobs that men had left in order to keep their cities functioning.

I understand that these pictures were just for fun or even for celebration of these famous individuals; however, I think the pictures are examples of cultural appropriation. I focus on the Alexis Bledel picture because her role in society today is nowhere close to the impact Rosie the Riveter‘s role had. She has been in a few popular films and starred in “Gilmore Girls,” but is not changing the way women are viewed in the workplace as Rosie did.

The original intended meaning of the Rosie the Riveter picture is: We Can Do it! It meant that women could indeed step up to fill the shoes of men while they were away at war and take over jobs. Women could support their families and their cities with the work.

Alexis Bledel took the Rosie advertisement and posed in similar clothing and positioning to Rosie in order to appropriate the image.

The intended meaning was probably to give credit where credit is due to prominent past and present women. I think the meaning I can derive from it is that the iconic women of the past and present are not our celebrities. No one will ever touch the greatness of Madonna and no celebrity can make such a culturally impactful gesture as Rosie. Celebrities like Alexis Bledel, Lindsay and Alicia have not gotten close to impacting the world in the way that some other women have.

2. The next images that came to mind were the Cycle 5 America’s Next Top Model poses to famous artworks. Specifically, Bre’s imitation of the Mona Lisa.

The original intended meaning of the Mona Lisa is unknown, but beautiful. Mona Lisa has the slightest of smiles and the piece by Da Vinci is one of the greatest works of art of all time due to its cleverness and style.

The artifact is redone by Bre with a braid, an Africa-inspired headdress, a painting of a building in the background and, clearly, Bre is black, whereas Mona Lisa was white.

This photo does not, in my opinion, look very much like the Mona Lisa, and it is nowhere near the artistic expressiveness of the piece. Bre’s piece definitely comes off as more of a woman empowered, whereas Mona seems demure and sly. It is not a bad photo, but the meaning changed completely, as did the overall atmosphere. The photo doesn’t do justice to the art, in my opinion, but it certainly appropriated it.

3. This picture was one that showed up several times on my searches and I could not refuse posting it. The original photo or idea of a wedding cake topper features a man and a woman and this image is appropriated with two male cake topper figures.

The new meaning is that this image will be occurring a lot more if gay marriage is approved in each state or if it is made legal by law. Right now, not all states have legalized gay marriage, but those that have support the image. Those that have not supported gay marriage do not support the image. The ad itself asks if “Anyone objects” and seeks out the opinion of the viewer. The meaning intended there is to see if America really will object to gay marriage.

Appropriation Sensation!

j







Tuesday, March 9, 2010

Hello!

My name is Janet and I will be blogging about the even chapters from the Practices of Looking by Marita Sturken and Lisa Cartwright.