The Loreal advertisement features one woman, and she is definitely aware that she is the subject for the spectator. The woman's gaze is directly focused on the spectator and she does not seem distracted by anything else, even though she is washing her face simultaneously. Her body is not directly facing the spectator, but her gaze is clearly directed at the spectator.
The Calvin Klein Eternity cologne advertisement is my example of an ad with more than one individual. However, the man in the picture is clearly the focus. The man has the most power as well, because he directly is holding the gaze of the spectator. The woman and little boy's gazes in the picture are directed at the man, which causes them to look less important than him. The little girl is slightly looking at the camera, but not directly as the man is. Also, the body language of the ad causes the man to appear more important. He is the only one looking completely passive, while everyone around him is smiling. He also is not performing an action of any sort like the others are. The woman is leaning, the girl is laughing and the little boy is reaching across the man. Also, because everyone is laying around the man, it appears as though he is the center of the ad.
The advertisement with more than one person:
The advertisement with only one person:
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