Wednesday, April 21, 2010

Coca-Cola and Polar Bear Extinction Culture Jammed!

The re-worked ad

The original:
The mass-produced Polar Bear advertisement for Coca-Cola was the ad I chose to rework with the intent of further pursuing aid for the Polar Bear. More can be done to save the lives of the Polar Bear and our culture doesn’t usually recognize the situation’s urgency. If we don’t act now, the Polar Bear will be lost and added to the list with all of the other extinct animals. I reworked the ad by simply adding a written change at the base of the ad. By simply adding text, the message of the ad completely changed.

I chose this particular ad because Coca-Cola could really be using its influence for the betterment of our world with its use of the Polar Bear as a mascot. Everyone is familiar with this ad and Coca-Cola could really bring about change and awareness through their ads instead of solely basing their ads on their products. I do think it is a shame that the Polar Bear population is slowly dying away and I do think there is more everyone can do. The fact that Coke uses the Polar Bear in their ads is what brought about my idea to connect the ad and the design and have the ad be read as promotion for the aid to the Polar Bear.

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